Social Media and Boxing…Quite the Lethal Combo

Okay, so yesterday’s story apparently went viral in the Philippines!

On Wednesday I was tasked to write a story for CNN World Sports on the impending (Pretty Boy) Floyd Mayweather Vs Manny (The Pac Man) Pacquiao fight that’s playing out on social media. Once I scrolled through each of their Instagram accounts, the story pretty much wrote itself. They were hysterically polar opposite in personality and content. The Pac Man evoked his Christian faith at every opportunity, singing songs of Jesus with his wife at home and at church.

Mayweather…. well… it went more like this (Note: I could not include this particular clip in the story, lol):

Here’s the first 100 words of the story, read full story by clicking this link:

Floyd Mayweather and Manny Pacquiao slug it out on social media

(CNN) A chiseled boxer’s Instagram feed shows him making constant references to the Bible and enjoying gospel singing with his wife.

Another features his formidable opponent counting stacks of money, hanging out in strip clubs, and flashing diamond watches and Ferraris.

Welcome to the world of boxing promotion, circa 2015.

American Floyd Mayweather and Filipino Manny Pacquiao are set to officially announce their heavily anticipated boxing match at a press conference in Los Angeles Wednesday.

With the combined purse for the May 2 bout in Las Vegas reported to touch $300 million pending viewership numbers, the incentives to self-promote could not be higher.

“Nowadays you have to be on social media to launch the fight and to build hype,” says boxing promoter Nisse Sauerland, CEO of Team Sauerland. “It couldn’t be done without it.”

Thirty-eight year old Mayweather (47-0, 26 knockouts), who favors the moniker “The Money Man” or “TBE” (The Best Ever), boasts nearly five million Instagram followers, 5.65 million followers on Twitter and 9.2 million Facebook likes.

Read full story by clicking this link

Dispatch from Atlanta

THIS is CNN (admit it, you've practiced it too)

THIS is CNN (admit it, you’ve practiced it too)




shops gallore

shops gallore

14,000 or 4,000? You decide

14,000 or 4,000? You decide


Goodbye Atlanta

Goodbye Atlanta


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